One of the central observations I have made of this commercial is the difference in views of men vs. women. This commercial is geared towards men in a major way. Not only was this commercial shown mostly on sports networks but the men are the punch line. The shots of them screaming in enjoyment at having the walk in closet converted into a walk in Heineken refrigerator creates the part of the commercial that grabs the attention of the audience.
A common dream among men is endless alcohol. Previous to the climax, the shot of the women screaming over the shoes and clothes is a biased view of how women react in your average department store. The commercial makes the connection between women screaming and men screaming by comparing clothes and Heineken. This commercial biases and skips the population of men who obsess over clothes and women who worship booze.
Your writing is very concise. I do believe this commercial appeals to women as well, considering the men look like buffoons in it.
ReplyDeleteI don't think women scream like that in a department store since they do not own the shoes/clothes yet, but I know what you mean. You are correct in your points about bias in the commercial.
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