This whole commercial is about connecting with a certain audience. That audience is definitely the 18 to 26 year old college student. Many current fads are being addressed in this commercial. The first is the whole space age/ videogame war genre. The commercial opens up with a war torn crater, filled with battling robots underneath their ships circling above. Many movies and games are filled with violence and fiction these days. The second connection with the college audience is the music. This is a current popular party song and is reinforced by the hamsters’ outfits. This brings me to a whole new topic.
The hamsters dance. Actually they dance pretty well. This ridiculous combination is laugh out loud funny. The current web generation loves to laugh. The videos with the most hits on YouTube often tend to be the funniest; in fact there is a whole category devoted to funny videos. Not only is this commercial funny but also it has a happy ending. The hamsters bringing piece across the galaxy reminds the viewer of our troops coming home from over seas. All in all this commercial is catered in every way to the college audience.
Very descriptive. I would love to see a link to the commercial.
ReplyDeleteCatherine is correct. You should always link whatever you are referencing in your post (though, I saw your previous entry with the link).
ReplyDeleteI really like your analysis of the fads in the commercial. However, your first sentence is redundant. What commercial does not try to connect with a certain audience?