Tom Myers
What is happening to writing?
Writing is always evolving. From cave drawings to cuneiform, and scrolls to codices, writing is an animal that we will never truly harness due to its constant evolution. Writing is constantly changing, in a way eating the technology before it in order to evolve into a species with aspects from the previous technology and new improvements. The evolution from written text to digital text is out of control.
We are in the era of change. Bolter calls this the “late age of print”(1) However; considering Writing Space is ten years old we are more into the early age of digital. Print text has many rivals in the battle for human attention, “including film, radio, television, and now digital media” (3). Now when print text is faced against all these opponents at once it is easily cut down before it can launch its first attack. Bolter declares, “The idea of the book is changing” (3) He couldn’t be more wrong. As a culture, we have been very careful to keep print and digital separate. A book is still a book. When you go to the library and ask for a book the librarians do not sit you in front of a computer. They still give you a location on a bookshelf where to find a specific physical book with a cover and pages. Now if you have a book on a digital device such as a nook or Ipad it is called an e-book or electronic book. The book with a cover and pages is obviously a very different animal than the e-book which is just data. Bolter does make a logical statement for once, “The computer may make writing more flexible, but it also threatens the definitions of good and careful reading that have developed in association with the technique of printing.”(4) I could not agree with this more. When reading a text initially written on a screen the writing is very straightforward and to the point. However, when it comes to writing initially made for printed books, it is flowery and metaphorical. On a screen we know the text is not meant to be enjoyed but processed as opposed to the page where text can be enjoyed. Bolter hits the money spot when he writes, “In the late age of print, however, we seem more impressed by the impertinence and changeability of text”(4) As a society that is now hypermedic we want all the text we can possibly have as fast as we possibly can. Impatience and the constant stream of Wi-Fi are a deadly combination in digital texts role of ousting print as the popular medium. Bolter questions, “Will digital media replace print?” (6) The answer to that is very simple, however it requires me to tell a story.
This past weekend my friends and I needed to go to stop and shop for foodstuffs and the like. There happens to be a Barnes and Noble right next to Stop and Shop and we figured we might as well stop in to see if they have any good deals on movies. (notice how we are going to a book store to buy movies) Well when I opened the door the answer to Bolters question was right there staring me in the face. The first floor consisted of the following sections; Magazines, Starbucks, CD’s, DVD’s and a gigantic display of Nooks and IPads along with their infinite number of accessories. Now, the Barnes and Noble marketing department figures to put the popular stuff on the first floor near where you pay for all products. So on the first floor where the hot items are sold, there are no books. None at all. They are all on the second story behind the children’s section. So you even the children’s books are more popular than classic print novels. From this example it can be concluded that one is not replacing the printed word with a digital one but simply gearing the market towards what’s popular.
In Terminator II Judgment Day, Sarah Connor sums up the coming of machines controlling us in a simple phrase, “The unknown future rolls towards us” Now I’m not suggesting that we’re in imminent danger from our smart tablets but it’s something to think about. As a society we are obsessed with how the newest technology in order to submerge us deeper into a state of complete hypermediacy. Now a new IPhone was due out a week or two ago but was postponed due to Steve Jobs death. Now many people are looking forward to this new IPhone since the last supposedly “new” IPhone was just a previous model with more storage. Well I recently heard a fellow student in the hall exclaim, “Alright, (Steve) Jobs is dead, give me my new freakin phone!” As a culture what has happened to us? We put our own thirst for technology over respect for someone who died after battling liver cancer for years. That seems base. If we are so caught up in this technology craze there is no limit to where it could eventually take us.
Carryovers and little trails that reveal that digital text did come from print are rampant. First of all, we still refer to pages on the Internet as we do with books. In the smart tablets you even turn digital pages when reading. Titles still remain prevalent and pages are still numbered. There are many similarities it’s just the tool that is changed. In this never ending cycle digital text has grown beyond our control.
Bolter, David. Writing Space. Lawrence Erlbaum Associates, Inc. New York, NY 2001